After investing heavily in training, teams still come unstuck at the international negotiating table.
Corporate language courses fail mainly because they use a generic model that doesn't fit the employee's professional context.
Without individual follow-up, they neither tackle the emotional block people feel about the language nor adapt to the last-minute changes that make classes practical.
Language coaching is the alternative that actually solves these problems.
Language barriers
contribute 67% to inefficiency in companies.
+96%
of HR and training managers worldwide believe language training helps retain talent.
1 in 3
employees drop out of language training before completing it.
What are the main reasons corporate language training fails?
- Lack of professional specialisation: courses usually follow generic syllabuses, and the big providers don't look for professionals who can be flexible and work hand in hand with employees.
They ignore the specific needs of technical, sales or purchasing roles. - Operational disconnect: stand-alone classes aren't geared to practice in real situations such as writing emails, meetings, presentations or negotiations.
- Rigid methods: group programmes can't offer the flexibility that professionals with changing schedules need, so people drop out as soon as something comes up at work.
- Emotional block: the most important of all. People can spend twenty years studying a language and still be unable to get by in it. Professionals with deep technical knowledge freeze in demanding situations because they lack confidence.
What makes language coaching different from a conventional course?
Language coaching is about giving quality time to the client, to each learner.
After an initial assessment, we tailor the content and tools exclusively to the learner's profile.
Our teachers specialise in the sector the client company works in. If we can't find one, we look for the person best placed to help with the skills that job requires.
This means we work in a highly personalised way, focusing on specific needs, and always keeping it simple: live lessons by video call or in person at your company.
- An initial assessment of real needs by role, sector and person.
- Sessions adapted to the employee's calendar and workload.
- Targeted work on presentations, negotiations, emails or meetings.
- Specific practice to overcome the emotional block around the language.
- Measurable goals and continuous progress tracking by the teachers.
No.
It's useful for any professional who uses a language regularly at work: international sales staff, technicians working with foreign teams, purchasing managers, customer service staff, and so on.
Yes.
Corporate language coaching programmes can be subsidised through FUNDAE (Spain's State Foundation for Employment Training), provided they meet the requirements.
English is the most requested in business, but we offer language coaching in practically any language a company needs: German, French, Spanish, Mandarin Chinese, Arabic or Portuguese, among others.
At Learndix we work with ministries in Madrid and with international companies that have already tried our language coaching courses, with good results.
If you're looking to strengthen your team, and your executives in particular, contact us here.
Have a great day.